Between video production, paid search and outsourcing design, social media marketing can blow a small-businesses budget if you lack strategy. In this session, we share practical tips on how to manage your small-biz social media campaigns and drive big-biz results. Learn how to: schedule and publish content at optimum times; build and maintain a social media content calendar; track trends and popular hashtags across all platforms to stay relevant; engage and manage your community (in fun but professional ways) and measure and analyze what content performs best. All Sessions will be aired in Eastern Standard Time Zone. Sessions will be on-demand on the virtual platform within 24 hours after the original airing time for 90 days after the event.