Developing relationships with journalists, bloggers and influencers can help grow your brand, recruit and retain quality agents and reach new clients—all without tapping into your marketing budget. But for many, building PR connections may seem complicated and intimidating. In this session, we remove the guesswork and show you how to leverage RE/MAX resources to establish public relations. By the end, you should feel confident enough to identify stories, pitch reporters, prepare for media interviews and gain more earned media. All Sessions will be aired in Eastern Standard Time Zone. Sessions will be on-demand on the virtual platform within 24 hours after the original airing time for 90 days after the event.