About This Session

Developing relationships with journalists, bloggers and influencers can help grow your brand, recruit and retain quality agents and reach new clients—all without tapping into your marketing budget. But for many, building PR connections may seem complicated and intimidating. In this session, we remove the guesswork and show you how to leverage RE/MAX resources to establish public relations. By the end, you should feel confident enough to identify stories, pitch reporters, prepare for media interviews and gain more earned media. All Sessions will be aired in Eastern Standard Time Zone. Sessions will be on-demand on the virtual platform within 24 hours after the original airing time for 90 days after the event.


Samantha Rotbart

Communications Manager - RE/MAX, LLC

Samantha Rotbart currently supports the RE/MAX Communication team’s corporate news arm focused on strategic storytelling with a purpose of growing executive thought leadership presence externally. Prior to joining the RE/MAX team, Sam spent four years at Ogilvy, s world-renowned advertising, marketing and public relations agency, splitting her time between their...

Rebecca Ruiz

Corporate Staff - RE/MAX, LLC

Rebecca Ruiz joined the communication team in September 2020 and plays a key role in the development of RE/MAX’s external communications and public relations strategy. She is responsible for developing communications plans and directly managing communications activities that promote, enhance and protect the organization’s brand reputation. Prior to joining RE/MAX,...